Free offer
A free incrementality test — causal proof, on us
Attribution models (even sophisticated ones) are notoriously bad at identifying true incremental ROAS. An incrementality test tells you what actually happened. For qualifying brands, we’ll design and evaluate a geo-experiment on one channel — at no cost.
Why incrementality
The one method that answers “did it actually work?”
Platform and SaaS attribution are correlational — they assign credit, they don’t prove cause. A well-designed geo-experiment is the closest marketing gets to a clean A/B test of an entire channel.
It’s also the strongest prior you can give an MMM. Start here and everything downstream gets more credible.
What you get
- A properly powered geo-experiment design for one channel
- Causal, incremental measurement — not another correlational ROAS
- A plain-English read-out you can take to the board
- Recommendations for what to test or model next
How it works
From “we think” to “we proved”
Pick a channel
Together we choose one channel or campaign where the “true” effect is genuinely unclear.
Design the test
We design a geo-based experiment — test vs control regions, power analysis, duration — so the result is actually conclusive.
Run & measure
You run the media plan; we measure the incremental lift with a transparent, defensible methodology.
Read-out
A clear read-out of the causal impact, what it implies for budget, and how to fold it into your wider measurement.
Apply
See if you qualify
Tell us a little about your setup. If it’s a fit, we’ll come back with a proposed test design. If it isn’t, we’ll tell you that too — and why. Generally we would recommend incrementality tests/geo-experiments to brands that spend at least 200k EUR / USD a year on marketing
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We’ll be in touch within one business day.